7 ways to subtly market your product in comments

Once you build out your product the next hardest step is to market it. Here are 7 ways you to passively market your product by commenting on posts on platforms like Reddit, Twitter, LinkedIn, IH, Medium etc

1. Search for primary keywords of your app and find posts where user is searching for the exact problem your app solves. Eg: For Audionotes I keep track of post containing keywords “transcribe summarise” and those will be the easiest to convert users. In the example below, the poster is searching for a tool for summarize and Transcribe youtube and that is one feature Audionotes has, perfect place to plug it.
   
2. Search for posts where people are asking questions around the problems your product can solve or relevant questions from your target audience. Here is an example where the poster is asking for advice on journaling and audio journaling is one of the usecase of Audionotes. Do not directly add your tool, add value, give them tips/solve there problem and at the end subtly tell them what you are building and ask them to give it try. Your product here can’t be the centre of focus otherwise it will look like spam.
   
3. You will find posts where poster is showcasing a way they are solving a problem your product helps with. It can be a manual way, open source way or anything. Appreciate them first, emphatize with problem and humbly add that you are also working on a similar problem state and how your product ads value. Rather than blantly sharing your product, share learnings or insights.
4. This is a very creative way Ilya founder of Microns did under my post. We started a newsletter recently and shared a snippet on IH around Micro-acquisitions with our learnings of selling 4 products in last 1 year and this is what he commented. Looking at the example, don’t you think someone who doesn’t know about microns and wants to sell a product will search for the product?Quite creative, right?
   
5. David commented that his product can’t that yet. DO you know hoy many likes that comment got? 38, 11 retweets and 11 bookmarks. Marketing something your product can’t do is creative.
   
   
6. Steven Tey (Founder @Dub.co) tweeted about his recommended tech stack and see the comments from the founders of Replicate, Cal and Hashnode. Intresting way to plug your product, right?
   

7. The next strategy is something people use on Reddit as direct promotion is considered spam. It is a post comment strategy (Personally not a big fan of this strategy). User posts a fomo inducing tweet showcasing their wins, Revenue, asking a question or stories around how they made their users successful but did not mention their product as it will lead to their post getting banned.
   Due to the fomo alot of the commenters will ask about the product they are working on.